How Does Customer Participation in Open Source Projects Influence Project Success
Woojung Chang, University of Alabama
Dr. Robert M. Morgan, University of Alabama
This study will examine the conditions under which customer participation in open source projects facilitate or undermine speed to market and market adoption. In particular this paper will examine three moderating variables which may have a differential effect on open source project success. (1) Does the timing (early in open source vs. late) when customers engaged in the open source project moderate the relationship between the intensity of customer participation in performance? (2) Does the mode (broad participation vs. deep participation) of customer participation in the open source project moderate the relationship between the intensity of customer participation and project performance? (3) Does the firms's capability to leverage customer co-creation input moderate the relationship between the intensity of customer participation and project performance? These research questions will provide insights into when and how customers should be involved in open source projects.